Matchday Money – Gameweek 25

Here is your Matchday Money article for Premier League gameweek 25 (30 & 31 January 2018), where we will estimate the matchday gate receipts taken at all Premier League games this week. We will compare the revenue generated between teams and compare their strategy for maximising matchday revenue.

The revenue is calculated based on an average of the highest and lowest prices offered to club members for each match. This amount is then multiplied by the number of tickets available for sale which for home teams is attendance less away ticket allocation and season tickets sold. Away teams is simply the away ticket allocation multiplied by the away ticket price. A separate article will analyse the season ticket revenue taken by each club.

The away allocation differs from game to game with it up to negotiation between the clubs. The lower of 10% of stadium capacity or 3,000 seats must be offered to away teams on each matchday, however this is not always taken up as clubs analyse the demand for the game among their fans and choose accordingly.

Here are the Premier League results for gameweek 25:

Swansea 3 – 1 Arsenal

West Ham 1 – 1 Crystal Palace

Huddersfield 0 – 3 Liverpool

Chelsea 0 – 3 Bournemouth

Everton 2 – 1 Leicester

Newcastle 1 – 1 Burnley

Southampton 1 – 1 Brighton

Manchester City 3 – 0 West Brom

Stoke 0 – 0 Watford

Tottenham 2 – 0 Manchester United

Premier League Gameweek 25 Analysis

Premier League Gameweek 25 Attendances

Tottenham this week broke the record for the highest ever Premier League attendance with an astonishing 81,978 fans attending their top 4 crunch game with Manchester United, which also featured the 3rd quickest goal in Premier League history after 11 seconds. This record attendance still led to Tottenham being near the bottom end of stadium capacity utilisation with 91%.

Incredibly, Huddersfield recorded a 100% attendance as all seats were taken for their German managerial clash with Liverpool, this full support was not enough for Huddersfield to keep Liverpool at bay and they succumbed to a 3-0 loss.

Completing the top 4 were Everton and a resurgent Swansea, with fans revitalised after a surprise win against Liverpool and were paid handsomely again for their support with another upset victory at home to Arsenal. The top 4 this week all achieved stadium capacity utilisation of over 97%.

West Ham once again had the lowest stadium utilisation, being the only club to have a % below 91% at 86.2% (82.3% last week), however this was relatively high for them due to the sheer size of the London Stadium.

Despite being bottom of the stadium % rankings, West Ham are second only to record-breaking Tottenham this week in attendance as 56,911 fans attended their stalemate with London rivals Crystal Palace. Manchester City and Newcastle also had attendances in excess of 50,000.

Swansea once again were  bottom in the attendance standings with 20,819 fans happy fans witnessing their surprise win over Liverpool. Huddersfield and Stoke also recorded attendances below 30,000.

Premier League Gameweek 25 Matchday Revenue

Tottenham record attendance blew all the other teams out of the water this week with tremendous  revenue of over £3m due to their blockbuster game against United also commanding an expensive ticket price of around £60. This combined with low season tickets sales meant Tottenham collect a considerable pay packet on matchday 25.

Bournemouth languish at the bottom this week, with takings of around £45k due to taking a modest away allocation of only 1,500 tickets for their game against Chelsea however they won’t care after recording an impressive 3-0 win over the Premier League champions Chelsea.

Just ahead of them was West Brom with just over £45k takings from an allocation of 1,524 tickets against Manchester City, with fans probably resigned to going home empty and not willing to travel down to Manchester for the inevitable.

Premier League Gameweek 25 Home Revenue

As mentioned already Tottenham lead the way in home revenue taken, due to their larger stadium and higher ticket price. Manchester City were the closest with takings of around £750k while Manchester City followed with around £600k, both on different sides of a 3-0 result. Newcastle complete the top 4 this week with around £300k in revenue.

Tottenham recorded the highest ticket prices this week an average of £60 for their game against Manchester United, with Chelsea and Manchester City charging around £50, with the Premier League big boys charging the highest prices this week.

On the other side Huddersfield charged a commendable £27 for tickets which goes a long way to explaining their sell-out crowd – charging less than most away teams this week.

West Ham were once again bottom this week with takings of around £100k due to their high season ticket sales, taking the sure thing over the volatility of weekly ticket sales, which with low stadium capacity utilisation leads to low matchday takings.

Premier League Gameweek 25 Away Revenue

Away revenue varied among teams this week with away allocations differing a great deal with a lower than usual average allocation of around 2,350 seats.

Brighton took the most this week, taking a high 3,300 seats for their away game at Southampton, earning and point whilst also banking only £66k in gate receipts after only charging £20 for tickets.

They were followed closely by Manchester United (3,132) and Crystal Palace (3,000) due to playing the teams with the two largest home stadiums this week. Both of theses teams led the away revenue tables with taking of nearly £100k after charging the maximum £30 allowed like most Premier League teams tend do since the rules were introduced.

Bournemouth and West Brom lagged the pack due to taking only 1,500 and 1524 seats respectively. Everton were the only other team to take less than 2,000 fans to their game.

It was a mixed week for away teams with 2 wins, 4 draws and 4 defeats yielding 10 points from a possible 30.

Thats it for this week’s matchday money article – any feedback would be greatly appreciated as we continue to refine the formula to get as accurate a read on matchday takings.

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Matchday Money – FA Cup Fourth Round

Here is your Matchday Money article for the FA Cup Fourth Round, where we will estimate the matchday gate receipts taken at all FA Cup games last week.

Over £8m in revenue was taken in the FA Cup Fourth Round games from matchday gate receipts, TV money and match winning bonuses.

The revenue is calculated based on an average of the highest and lowest prices offered to club members for each match. This amount is then multiplied by the number of tickets available for sale which for the FA Cup is split evenly, with a percentage going to the FA Cup pool as detailed here.

Here are the results of the FA Cup Fourth Round: 

Sheffield Wednesday 3 – 1 Reading

Peterborough United 1 – 5 Leicester City

Huddersfield Town 1 – 1 Birmingham City
Hull City 2 – 1 Nottingham Forest

Middlesbrough 0 – 1 Brighton & Hove Albion

Liverpool  2 – 3 West Bromwich Albion
Chelsea 3 – 0 Newcastle United
Cardiff City 0 – 2 Manchester City

FA Cup Fourth Round Matchday Analysis

FA Cup Fourth Round Attendances

The stadium capacity utilisation varies a great deal among the clubs competing in the FA Cup. The figures are surprising with the magic of the cup surely diminishing with an average stadium capacity of 68%, with 7 of the 16 home games being less than half full.

Huddersfield’s game against Birmingham had the lowest capacity utilisation with only 32% of the stadium being filled for their game, partly due to the lack of attraction between a lowly Premier League team facing a mid-table Championship team. They were closely followed by Sheffield Wednesday vs. Reading (37%) and Millwall vs. Rochdale (41%) which featured fairly similar lower league teams.

Surprisingly, Notts County’s game against Premier League Swansea was 49% full despite the opponents being 3 leagues above them in what was billed as proper FA Cup game. Newport will be happy to have secured a replay, which they will be hoping leads to an increased attendance with a giant killing very much a possibility.

High attendances were seen at Newport County, Yeovil, Chelsea, Liverpool, Cardiff and Peterborough, who all had Capacity utilisation of over 90%. Newport brought in temporary stands to increase their attendance to nearly 10,000 for their sell out game against Tottenham. They will be delighted with their replay which sees them travel to Wembley with a huge pay out guaranteed.

FA Cup Fourth Round Revenue

FA Cup revenue was calculated by splitting net gate receipts as detailed here and adding TV revenue for applicable games and winning proceeds for those teams that progressed to the FA Cup Fourth Round.

The big winners this round were West Brom who received over £800k in their surprise victory away at Anfield which was 99% full for their FA Cup game. The winning bonus and the fact it was televised significantly boosted their winnings. Liverpool of course also did well this week but that will hardly soften the blow of an early cup exit for the third consecutive year.

Of the lower league clubs Cardiff (£460k), Yeovil (£260k) and Newport County (£250k) will all be delighted with their match takings after drawing high profile Premier League clubs, with Newport set to take even more in their replay.

Ironically, one of the big winners in the last round were this week’s losers as Nottingham Forest were knocked out by hull, taking the lowest amount this at around £60k. This shows how quick fortunes can turn on a bad draw and result, with the side now having to focus on achieving their objective in the Championship.

As mentioned, Notts County will be scratching their head at their unbelievable low takings of less than £100k despite playing a Premier League club. They will be hoping the replay reaps greater rewards.

These replays will further increase the revenue achieved by some of the low earning clubs this week, especially for those chosen to be televised, with the winner still entitled to their £90,000 winning bonus for the FA Cup Fourth Round.

As for the FA Cup pool, which is used to pay out FA Cup winnings, is 10% of net gate receipts and comes to around £600k, around half of the amount for the last round. For the FA Cup Fourth Round, £90,000 is paid out to each team for winning their respective ties, coming at a cost of £1.4m.

Therefore the FA is running a deficit for this round of £800k currently, however they may be in a better position once replays are taken into account.

This money will likely be recouped in later rounds once attendances improves (increased winnings are counter balanced with less teams). Furthermore, this amount also doesn’t include sponsorship deals the FA have with their commercial partners.

That’s it for this week’s Matchday Money article; we will be back next week with Premier League action from Gameweek 25.

 

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Matchday Money – Gameweek 24

Matchday Money Gameweek 24

Here is your Matchday Money article for gameweek 24 (20 – 22 January 2018), where we will estimate the matchday gate receipts taken at all premier league games this week. We will compare the revenue generated between teams and compare their strategy for maximising matchday revenue.

The revenue is calculated based on an average of the highest and lowest prices offered to club members for each match. This amount is then multiplied by the number of tickets available for sale which for home teams is attendance less away ticket allocation and season tickets sold. Away teams is simply the away ticket allocation multiplied by the away ticket price. A separate article will analyse the season ticket revenue taken by each club.

The away allocation differs from game to game with it up to negotiation between the clubs. The lower of 10% of stadium capacity or 3,000 seats must be offered to away teams on each matchday, however this is not always taken up as clubs analyse the demand for the game among their fans and choose accordingly.

Here are the matchday results for gameweek 24:

Brighton 0 – 4 Chelsea

Arsenal 4 – 1 Crystal Palace

Burnley 0 – 1 Manchester United

Everton 1 – 1 West Brom

Leicester 2 – 0 Watford

Stoke 2 – 0 Huddersfield

West Ham 1 -1 Bournemouth

Manchester City 3 – 1 Newcastle

Southampton 1 – 1 Tottenham

Swansea 1 – 0 Liverpool

Gameweek 24 Analysis

Premier League Matchday 24 GW 24 Stadium %

Surprisingly Brighton led the way in stadium capacity percentage with an unmatched 99.8% of the stadium full as 30,600 fans flocked to see their side play Chelsea, this didn’t help their team at all as they fell to a 4-0 defeat due to Hazard’s brilliance. They were followed by Arsenal (99.2%), Stoke and Swansea (both 99.0%).

West Ham had the lowest stadium utilisation, being the only club to have a % below 96.5% at 86.3%, however this was relatively high for them due to the sheer size of the London Stadium.

Despite being bottom of the stadium % rankings, West Ham are second only to Arsenal this week in attendance at 56,948 fans attending their stalemate with Bournemouth. Arsenal led the way with 59,386 fans attending their London Derby with Crystal Palace as they begun the post-Sanchez era. Manchester City were the only other team to record an attendance of over 50,000 with Everton being the next largest at 39,061.

Swansea replicated their league position by being bottom in the attendance standings with 20,886 fans happy fans witnessing their surprise win over Liverpool. Stoke and Burnley also recorded attendances below 30,000.

Premier League Matchday 24 Matchday Revenue

Manchester City and Arsenal lead the way taking huge gate receipts in excess of £500k, with Manchester City approaching the £700k mark. This could be a lot higher if not for the amount of season tickets both teams sell.

West Brom once again languish at the bottom this week, with takings of around £54k due to taking a modest away allocation of only 1,800 tickets for their game against West Ham.

Just ahead of them was Watford with £45k takings from an allocation of 1,500 tickets against Everton, with fans potentially suspecting (correctly) a dour draw.

Premier League Matchday 24 Home Revenue

As mentioned already Arsenal and Manchester City lead the way in home revenue taken, due to their larger stadiums and higher ticket prices. With the rest of the big boys playing away this week, up stepped Southampton to take third place with takings of nearly £400k, while Everton pip Brighton and Leicester to fourth place.

Manchester City recorded the highest ticket prices this week an average of £46.50 for their game against Newcastle, with Arsenal, West Ham, Brighton and Southampton all charging around £45, which is surprising considering the stature of the clubs, however when taking into account the importance of some the games it seems more reasonable.

West Ham were bottom this week with takings of around £130k due to their high season ticket sales, taking the sure thing over the volatility of weekly ticket sales, which can be so dependant on form and fan mood.

Premier League Matchday 24 Away Revenue

Away revenue varied among teams this week f away allocations differing a great deal with an average allocation of around 2,600 seats.

Watford took the most this week, taking a high 3,300 seats for their away game at Leicester, Marco Silva’s last game in charge bringing in around £100k in gate receipts.

They were followed closely by Chelsea (3,036) and Crystal Palace (3,000) both playing teams fairly local to their clubs, making the journey easier for fans and as such, increasing demand.

West Brom lagged the pack due to taking only 1,800 seats and were followed by Bournemouth, Liverpool, Tottenham and Huddersfield who all took less than £65k this week.

It was another bad week for away teams with only Chelsea and Manchester United taking the spoils from their game despite strong allocations taken by away teams this week.

Thats it for this week’s matchday money article – any feedback would be greatly appreciated as we continue to refine the formula to get as accurate a read on matchday takings.

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Matchday Money – Gameweek 23

Matchday Money Gameweek 23

Here is your Matchday Money article for gameweek 23, where we will estimate the matchday gate receipts taken at all premier league games this week. We will compare the revenue generated between teams and compare their strategy for maximising matchday revenue.

The revenue is calculated based on an average of the highest and lowest prices offered to club members for each match. This amount is then multiplied by the number of tickets available for sale which for home teams is attendance less away ticket allocation and season tickets sold. Away teams is simply the away ticket allocation multiplied by the away ticket price. A separate article will analyse the season ticket revenue taken by each club.

The away allocation differs from game to game with it up to negotiation between the clubs. The lower of 10% of stadium capacity or 3,000 seats must be offered to away teams on each matchday, however this is not always taken up as clubs analyse the demand for the game among their fans and choose accordingly.

Here are the matchday results for gameweek 23:

Chelsea 0 – 0 Leicester

Crystal Palace 1 – 0 Burnley

Huddersfield 1 – 4 West Ham

Newcastle 1 – 1 Swansea

Watford 2 – 2 Southampton

West Brom 2 – 0 Brighton

Tottenham 4 – 0 Everton

Bournemouth 2 – 1 Arsenal

Liverpool 4 – 3 Manchester City

Manchester United 3 – 0 Stoke

Gameweek 23 Analysis

Premier League GW 23 Stadium Capacity

Surprisingly Huddersfield led the way in stadium capacity percentage with an unmatched 99.9% of the stadium full as 24,105 fans flocked to see their side play West Ham and regrettably for them, a game that ended in a 4-1 defeat. Huddersfield pipped Chelsea who had a 99.8% stadium utilisation for their game against Leicester. Surprisingly, despite living up to its blockbuster status, the match between Liverpool and Manchester City at Anfield was only good enough for 4th place in stadium utilisation this week.

Tottenham had the lowest stadium utilisation, being the only club to have a % below 92% at 84.7%, however this was one of their higher attendances of the year.

This relatively high percentage given their stadium size led to Tottenham edging out Manchester United for the highest attendance this week for their game against Everton with a huge 76,251 turnout to Manchester United’s 74,726. Both Liverpool and Newcastle finish the top 4 with attendances of over 50,000.

Bournemouth were bottom with 10,836 happy fans witnessing their surprise win over Arsenal. Watford, Crystal Palace and Huddersfield all recorded attendances of under 25,000.

Premier League GW 23 Matchday Revenue

Tottenham leading attendance led to huge gate receipts  continue to take huge gate receipts and as such vindicating their pricing system supposedly. However one may wonder whether they could take even more with a more reasonable pricing system while achieving high turnouts on matchday. Tottenham benefitted by having two games this gameweek, helping take their gate receipts to over £1.1m. North London rivals Arsenal were a close second, taking around £900k form their game against Chelsea.

West Brom languish at the bottom this week, with takings of around £38k due to taking a modest away allocation of only 1,272 for their game against West Ham.

Just ahead of them was Watford with £45k takings from an allocation of 1,500 tickets against Manchester City, potentially not wanting to expose too many of their fans to the frightening attack of their opponents.

Premier League GW 23 Home Revenue

Tottenham’s season ticket sales of only 28,000 also allow them to benefit from more expensive matchday tickets, taking over £2.4m this week due to their higher than usual attendance this week. Liverpool, Chelsea and Manchester United complete the top 4 this week, all taking estimated gate receipts of £750k. Manchester United are a lot lower than Tottenham due to selling 27,000 more season tickets. These amounts are more secure, so there is always a trade off between the guaranteed selling of season tickets and the potential for empty seats on matchday, something Tottenham are familiar with this season in less attractive games.

Chelsea recorded the highest ticket prices this week an average of £55 for their game against Leicester, with Liverpool, Tottenham and Manchester United all charging over £40, living up to their top end of the table status.

Bournemouth as usual have lowly takings due to their small stadium and modest pricing. On the matter of matchday pricing, West Brom offered the lowest average ticket price of £25 as they try and entice their fans to continue supporting the troubled club, it was successful this week as they recorded their first win under new boss Alan Pardew.

Premier League GW 23 Away Revenue

Away revenue was fairly similar this week with away allocations not differing a great deal with an average allocation of around 2,300 seats.

You will immediately notice Arsenal lagging the pack to conclude a frustrating week. Playing away to Bournemouth always results in a poor taking due to their stadium size, and coupled with Arsenal policy of charging only £26 for away days, results in this week’s modest takings.

Everton lead the way after securing 3,102 tickets for their trip to Tottenham, although their fans will probably wish they had not made the trip after a poor performance lead to a 4 – 0 defeat.

Burnley, Leicester and Manchester City all closely follow, taking at least £75,000 each. Interestingly these four teams gained a combined measly point this weekend with only Leicester avoiding defeat away from home in a weekend where only one away team (West Ham) came away with the full 3 points.

Thats it for this week’s matchday money article – any feedback would be greatly appreciated as we continue to refine the formula to get as accurate a read on matchday takings.

 

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Matchday Money – FA Cup Third Round

Here is a special edition of your  Matchday Money article for the FA Cup Third Round, where we will estimate the matchday gate receipts taken at all FA Cup games last week.

Over £13m in revenue was taken in the FA Cup Third Round games from matchday gate receipts, TV money and match winning bonuses.

The revenue is calculated based on an average of the highest and lowest prices offered to club members for each match. This amount is then multiplied by the number of tickets available for sale which for the FA Cup is split evenly, with a percentage going to the FA Cup pool as detailed here.

Due to the number of teams competing in the FA Cup Third Round (64), please see here for the results of each game.

FA Cup Third Round Capacity %

The stadium capacity utilisation varies a great deal among the clubs competing in the FA Cup. The figures are surprising with the magic of the cup surely diminishing as over a third of games having less than half-full stadiums.

Cardiff’s game playing Mansfield had the lowest capacity utilisation with only 19% of the stadium being filled for their game, which for Mansfield is hugely disappointing as they look to bank a large fee for match receipts. These results show why the lower league clubs hope so desperately for a ‘glamour tie’ in order to bank huge financial rewards from the game, as smaller games, even against good championship teams, does not attract the same level of finances due to poor match attendance and ticket sales.

High attendances were seen at Liverpool, Manchester United, Fleetwood, Exeter, Newcastle and Shrewsbury, who all had Capacity utilisation of over 90% due to having good games against team of differing stature, or in the case of Liverpool vs. Everton – the Merseyside Derby.

Data for Manchester City’s game against Burnley was unavailable.

FA Cup Third Round Revenue

FA Cup revenue was calculated by splitting net gate receipts as detailed here and adding TV revenue for applicable games and winning proceeds for those teams that progressed to the FA Cup Fourth Round.

It was a particularly good pay off for Derby who took just under £1.5m in their loss to Manchester United, who took just over £1.5m when taking into account their winning bonus.

The Merseyside Derby brought both Liverpool and Everton around £1m each which will be pleasant reading for both clubs after a thrilling game.

The high revenue for these clubs was due in part to their higher ticket prices, with the Manchester United game commanding a price of £45, of which Derby subsidised their away fans by charging only £30. While the Merseyside Derby cost fans around £35 a ticket. Most other clubs charged significantly less.

Coventry, Newport County, AFC Wimbledon, Peterborough, Nottingham Forest, Luton and Norwich all benefitted from their games against higher opposition, all taking home over £200k from their games with AFC Wimbledon and Nottingham Forest taking over £350k each.

It was a particularly bad week for Blackburn, Brentford and Doncaster who all took less than £50k from their games while also getting knocked out of the cup. The remaining teams with such low revenue all have replays.

These replays will further increase the revenue achieved by these clubs, especially for those chosen to be televised, with the winner still entitled to their £67,500 winning bonus for the FA Cup Third Round.

As for the FA Cup pool, which is used to pay out FA Cup winnings, is 10% of net gate receipts and comes to around £1.2m. For the FA Cup Third Round,  £67,500 is paid out to each team for winning their respective ties, coming at a cost of £2.2m. Therefore the FA is running a deficit for this round of £900k currently, however they may be in a better position once replays are taken into account.

This money will likely be recouped in later rounds once attendances improves (increased winnings are counter balanced with less teams). Furthermore, this amount also doesn’t include sponsorship deals the FA have with their commercial partners.

That’s it for this week’s Matchday Money article; we will be back next week with Premier League action from Gameweek 23.

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Matchday Money – Gameweek 22

Matchday Money Gameweek 22

Here is your Matchday Money article for gameweek 22, where we will estimate the matchday gate receipts taken at all premier league games this week. We will compare the revenue generated between teams and compare their strategy for maximising matchday revenue.

The revenue is calculated based on an average of the highest and lowest prices offered to club members for each match. This amount is then multiplied by the number of tickets available for sale which for home teams is attendance less away ticket allocation and season tickets sold. Away teams is simply the away ticket allocation multiplied by the away ticket price. A separate article will analyse the season ticket revenue taken by each club.

The away allocation differs from game to game with it up to negotiation between the clubs. The lower of 10% of stadium capacity or 3,000 seats must be offered to away teams on each matchday, however this is not always taken up as clubs analyse the demand for the game among their fans and choose accordingly.

Here are the matchday results for gameweek 22:

Brighton 2 – 2 Bournemouth

Burnley 1 – 2 Liverpool

Leicester 3 – 0 Huddersfield

Stoke 0 – 1 Newcastle

Everton 0 – 2 Manchester United

Southampton 1 – 2 Crystal Palace

Swansea 0 – 2 Tottenham

West Ham 2 – 1 West Brom

Manchester 3 – 1 Watford

Arsenal 2 – 2 Chelsea

Tottenham 1 – 1 West Ham

Gameweek 22 Analysis

Premier League Matchday 22 Stadium %

Arsenal led the way in stadium capacity percentage with an unmatched 99.2% of the stadium full as 59,379 fans flocked to their blockbuster London derby against Chelsea, a great match finishing 2-2. They were closely followed by Everton who achieved attendance of 99% for their game against Manchester United.

Arsenal’s attendance of 59,379 was the highest attendance this gameweek, pipping London rivals Tottenham and West Ham and also domestic rivals Manchester City, who all achieved attendance in excess of 50,000.

Tottenham’s attendance although high with 50,034 fans attending their London derby against West Ham, was poor in relation to the stadium size with a capacity utilisation of only 55.6%. The high ticket prices in the region of £50, plus the sheer size of the 90,000-seater stadium make filling it impossible, possibly to the detriment of the team at home.

West Ham have faced a similar issue, if not as bad, filling the 66,000 seater Olympic Stadium. However their ticket prices are not as expensive while they also have sold more season tickets, and hence achieved a utilisation of 86.2%.

Southampton were the only other team to have a utilisation of less than 94% at 87.4%, possibly due to growing fan discontentment with their poor performance this season.

Premier League Matchday 22 Matchday Revenue

Despite their low capacity utilisation, Tottenham continue to take huge gate receipts and as such vindicating their pricing system supposedly. However one may wonder whether they could take even more with a more reasonable pricing system while achieving high turnouts on matchday. Tottenham benefitted by having two games this gameweek, helping take their gate receipts to over £1.1m. North London rivals Arsenal were a close second, taking around £900k form their game against Chelsea.

West Brom languish at the bottom this week, with takings of around £38k due to taking a modest away allocation of only 1,272 for their game against West Ham.

Just ahead of them was Watford with £45k takings from an allocation of 1,500 tickets against Manchester City, potentially not wanting to expose too many of their fans to the frightening attack of their opponents.

Premier League Matchday 22 Home Revenue

Tottenham’s season ticket sales of only 28,000 also allow them to benefit from more expensive matchday tickets. Arsenal, Manchester City and Leicester complete the top 4 this week with the usual suspects Chelsea, Liverpool and Manchester United playing away this week. Manchester City have lower gate receipts due to having season ticket sales of 40,000 for their 55,000-seater stadium. These amounts are more secure, so there is always a trade off between the guaranteed selling of season tickets and the potential for empty seats on matchday.

West Ham also have this issue, having sold 52,000 season tickets meaning on this matchday they only had 3,616 gate receipts, leading to low matchday takings of just over £100k.

Brighton also have lowly takings due to their small stadium and modest pricing. On the matter of matchday pricing, Stoke offered the lowest average ticket price of £25 as they try and entice their fans to continue supporting the troubled club.

Premier League Matchday 22 Away Revenue

There was some variance this week among away matchday revenue with Chelsea, Crystal Palace, Huddersfield, Manchester United, Newcastle and West Ham all achieving around £90k in takings leading while Watford and West Brom lagged the group due.

As mentioned earlier Watford and West From both took extremely low allocations from their away games while those achieving around £90k all taking around 3,000 tickets.

Watford were away to Manchester City, a loss was expected and as such Watford may have decided demand was low due to the lack of optimism while West From were away to West Ham and are known to take low allocation for away games with their fans apparently not willing to travel far to watch their out of form team.

Thats it for this week’s matchday money article – any feedback would be greatly appreciated as we continue to refine the formula to get as accurate a read on matchday takings.

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Matchday Money – Gameweek 21

Matchday Money Gameweek 21

Here is your Matchday Money article for gameweek 21, where we will estimate the matchday gate receipts taken at all premier league games this week. We will compare the revenue generated between teams and compare their strategy for maximising matchday revenue.

The revenue is calculated based on an average of the highest and lowest prices offered to club members for each match. This amount is then multiplied by the number of tickets available for sale which for home teams is attendance less away ticket allocation and season tickets sold. Away teams is simply the away ticket allocation multiplied by the away ticket price. A separate article will analyse the season ticket revenue taken by each club.

The away allocation differs from game to game with it up to negotiation between the clubs. The lower of 10% of stadium capacity or 3,000 seats must be offered to away teams on each matchday, however this is not always taken up as clubs analyse the demand for the game among their fans and choose accordingly.

Here are the matchday results for gameweek 21:

Bournemouth 2 – 1 Everton

Chelsea 5 – 0 Stoke

Huddersfield 0 – 0 Burnley

Liverpool 2 – 1 Leicester

Newcastle 0 – 0 Brighton

Watford 1 – 2 Swansea

Manchester United 0 – 0 Southampton

Crystal Palace 0 – 0 Manchester City

West Brom 1 – 1 Arsenal

Gameweek 20 Analysis

 

Premier League Gameweek 21 Stadium Capacity Percentage

Huddersfield led the way in stadium capacity percentage with an unmatched 99.9% of the stadium filled as 24,095 fans flocked to their crucial game against Burnley, although they may have been disappointed in the scoreline. They were closely followed by Chelsea and Newcastle who both achieved attendance of over 99.5%. Unsurprisingly, Manchester United’s attendance of 75,051 was the highest by a distance with rivals Liverpool’s attendance of 53,226 a far second.

Watford and Bournemouth lagged the other teams in terms of stadium capacity %. Both teams are not in the best of form which may explain the lowly turnout, something that will worry those in charge. The lack of fans had an adverse effect on Watford who conceded a lead late on to lose, however no such effect was felt by Bournemouth against Everton. Bournemouth, who already have the lowest stadium capacity by a distance, cannot afford low attendance which will weaken their matchday takings even further.

Premier League Gameweek 21 Matchday Revenue

Despite languishing far behind in second, Liverpool achieved the highest matchday takings by a distance of over £1.2m with both Chelsea and Manchester United taking around £800k. As mentioned previously, clubs have to balance the prospect of higher takings on matchday and the sale of season tickets, Manchester United have a much higher number of season tickets on offer than Liverpool, hence the larger matchday takings. An article on season tickets will follow in due course.

Premier League Gameweek 21 21 Home Revenue

Liverpool’s season ticket sales of 25,000 also allow them to benefit from more expensive matchday tickets. Manchester United, Chelsea and Newcastle complete the top 4 this week with Manchester United’s lower due to the 55,000 season tickets sold. These amounts are more secure, so there is always a trade off between the guaranteed selling of season tickets and the potential for empty seats on matchday.

Huddersfield and West Brom both had low takings due to offering the lowest average ticket price at £30 for adults.

Bournemouth’s 11,360 seat stadium, combined with season ticket sales of 7,000 mean their takings from games are low, something that will be a common theme across this series. Their matchday takings were so low this week, that Leicester, Arsenal, Manchester City and Burnley all had higher takings, despite playing away! This does not take into account food etc. brought on the day.

Premier League Gameweek 21 Away Revenue

There was some variance this week among away matchday revenue with Leicester and Manchester City leading the way while Stoke and Everton lagged the group.

Everton’s low matchday takings can be explained by the obvious low allocation given by Bournemouth due to their small stadium, meaning Everton were allocated only 1,305 tickets.

Stoke were away to Chelsea so have no such excuse, however the club may have gauged demand for the trip down south and as such, requested a smaller allocation of only 1,464 tickets.

Leicester and Manchester City were allocated 2,887 and 2,607 tickets respectively, leading to their high figures. Arsenal are the only club to always offer £26 away tickets, leading to a slightly lower matchday revenue for away games, however they do have the most expensive home tickets.

Thats it for this week’s matchday money article – any feedback would be greatly appreciated as we continue to refine the formula to get as accurate a read on matchday takings.

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Matchday Money – Gameweek 20

Matchday Money Gameweek 20

Welcome to the first in a new series where we estimate the matchday gate receipts taken at all premier league games each week. We will compare the revenue generated between teams and compare their strategy for maximising matchday revenue.

The revenue is calculated based on an average of the highest and lowest prices offered to club members for each match. This amount is then multiplied by the number of tickets available for sale which for home teams is attendance less away ticket allocation and season tickets sold. Away teams is simply the away ticket allocation multiplied by the away ticket price. A separate article will analyse the season ticket revenue taken by each club.

The away allocation differs from game to game with it up to negotiation between the clubs. The lower of 10% of stadium capacity or 3,000 seats must be offered to away teams on each matchday, however this is not always taken up as clubs analyse the demand for the game among their fans and choose accordingly.

Here are the matchday results for gameweek 20:

Bournemouth 3 – 3 West Ham

Chelsea 2 – 0 Brighton

Crystal Palace 2 – 3 Arsenal

Huddersfield 1 – 1 Stoke

Liverpool 5 – 0 Swansea

Manchester United 2 – 2 Burnley

Newcastle 0 – 1 Manchester City

Tottenham 5 – 2 Southampton

Watford 2 – 1 Leicester

West Brom 0 – 0 Everton

Gameweek 20 Analysis

Premier League Matchday 19 Stadium Attendance

Chelsea led the way in stadium capacity percentage with 99.8% of the stadium filled as 41,568 fans flocked to their boxing day fixture, closely followed by Newcastle fans who watched their team play league leaders Manchester City. Unsurprisingly, Manchester United’s attendance of 75,046 was the highest by a distance with Tottenham second nearly 20,000 behind despite a stadium capacity percentage of 61.6% in their temporary 90,000 seater home.

Premier League Gameweek 19 Matchday Revenue

Despite their lowly stadium capacity %, Tottenham led the way with gate receipts with takings of over £1.3m, in part due to their high ticket prices of £55 and the fact they only sold 28,000 season tickets for Wembley, meaning a more matchday tickets on sale equating to a higher taking each matchday.

Premier League Matchday 19 Home Revenue

Liverpool’s season ticket sales of 25,000 also allow them to benefit from more expensive matchday tickets. Manchester United and Chelsea complete the top 4 this week with Manchester United’s lower due to the 55,000 season tickets sold. These amounts are more secure, so there is always a trade off between the guaranteed selling of season tickets and the potential for empty seats on matchday.

Bournemouth’s 11,360 seat stadium, combined with season ticket sales of 7,000 mean their takings from games are low, something they will be hoping to rectify after stabilising in the Premier League.

Premier League Matchday 19 Away Revenue

For away teams the revenue is usually fairly balanced, with the away allocation always fairly similar. All premier league teams agreed to cap away ticket prices to £30, with Arsenal even taking it a step further at £26. Southampton playing away to spurs were allocated the full 3,000 meaning they lead the way in away matchday revenue, followed closely by Brighton, Burnley Manchester City and Swansea – who all played teams with stadium capita of over 45,000. West Ham lag the rest by far, playing at the smallest stadium in the top flight by far, Bournemouth’s Vitality Stadium which boasts 11,360 seats. West Ham were only given an allocation of 2,000 seats.

Thats it for the first week of this matchday money series – any feedback would be greatly appreciated as we continue to refine the formula to get as accurate a read on matchday takings.

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