Here is your Matchday Money article for Premier League gameweek 25 (30 & 31 January 2018), where we will estimate the matchday gate receipts taken at all Premier League games this week. We will compare the revenue generated between teams and compare their strategy for maximising matchday revenue.
The revenue is calculated based on an average of the highest and lowest prices offered to club members for each match. This amount is then multiplied by the number of tickets available for sale which for home teams is attendance less away ticket allocation and season tickets sold. Away teams is simply the away ticket allocation multiplied by the away ticket price. A separate article will analyse the season ticket revenue taken by each club.
The away allocation differs from game to game with it up to negotiation between the clubs. The lower of 10% of stadium capacity or 3,000 seats must be offered to away teams on each matchday, however this is not always taken up as clubs analyse the demand for the game among their fans and choose accordingly.
Here are the Premier League results for gameweek 25:
Swansea 3 – 1 Arsenal
West Ham 1 – 1 Crystal Palace
Huddersfield 0 – 3 Liverpool
Chelsea 0 – 3 Bournemouth
Everton 2 – 1 Leicester
Newcastle 1 – 1 Burnley
Southampton 1 – 1 Brighton
Manchester City 3 – 0 West Brom
Stoke 0 – 0 Watford
Tottenham 2 – 0 Manchester United
Premier League Gameweek 25 Analysis
Tottenham this week broke the record for the highest ever Premier League attendance with an astonishing 81,978 fans attending their top 4 crunch game with Manchester United, which also featured the 3rd quickest goal in Premier League history after 11 seconds. This record attendance still led to Tottenham being near the bottom end of stadium capacity utilisation with 91%.
Incredibly, Huddersfield recorded a 100% attendance as all seats were taken for their German managerial clash with Liverpool, this full support was not enough for Huddersfield to keep Liverpool at bay and they succumbed to a 3-0 loss.
Completing the top 4 were Everton and a resurgent Swansea, with fans revitalised after a surprise win against Liverpool and were paid handsomely again for their support with another upset victory at home to Arsenal. The top 4 this week all achieved stadium capacity utilisation of over 97%.
West Ham once again had the lowest stadium utilisation, being the only club to have a % below 91% at 86.2% (82.3% last week), however this was relatively high for them due to the sheer size of the London Stadium.
Despite being bottom of the stadium % rankings, West Ham are second only to record-breaking Tottenham this week in attendance as 56,911 fans attended their stalemate with London rivals Crystal Palace. Manchester City and Newcastle also had attendances in excess of 50,000.
Swansea once again were bottom in the attendance standings with 20,819 fans happy fans witnessing their surprise win over Liverpool. Huddersfield and Stoke also recorded attendances below 30,000.
Tottenham record attendance blew all the other teams out of the water this week with tremendous revenue of over £3m due to their blockbuster game against United also commanding an expensive ticket price of around £60. This combined with low season tickets sales meant Tottenham collect a considerable pay packet on matchday 25.
Bournemouth languish at the bottom this week, with takings of around £45k due to taking a modest away allocation of only 1,500 tickets for their game against Chelsea however they won’t care after recording an impressive 3-0 win over the Premier League champions Chelsea.
Just ahead of them was West Brom with just over £45k takings from an allocation of 1,524 tickets against Manchester City, with fans probably resigned to going home empty and not willing to travel down to Manchester for the inevitable.
As mentioned already Tottenham lead the way in home revenue taken, due to their larger stadium and higher ticket price. Manchester City were the closest with takings of around £750k while Manchester City followed with around £600k, both on different sides of a 3-0 result. Newcastle complete the top 4 this week with around £300k in revenue.
Tottenham recorded the highest ticket prices this week an average of £60 for their game against Manchester United, with Chelsea and Manchester City charging around £50, with the Premier League big boys charging the highest prices this week.
On the other side Huddersfield charged a commendable £27 for tickets which goes a long way to explaining their sell-out crowd – charging less than most away teams this week.
West Ham were once again bottom this week with takings of around £100k due to their high season ticket sales, taking the sure thing over the volatility of weekly ticket sales, which with low stadium capacity utilisation leads to low matchday takings.
Away revenue varied among teams this week with away allocations differing a great deal with a lower than usual average allocation of around 2,350 seats.
Brighton took the most this week, taking a high 3,300 seats for their away game at Southampton, earning and point whilst also banking only £66k in gate receipts after only charging £20 for tickets.
They were followed closely by Manchester United (3,132) and Crystal Palace (3,000) due to playing the teams with the two largest home stadiums this week. Both of theses teams led the away revenue tables with taking of nearly £100k after charging the maximum £30 allowed like most Premier League teams tend do since the rules were introduced.
Bournemouth and West Brom lagged the pack due to taking only 1,500 and 1524 seats respectively. Everton were the only other team to take less than 2,000 fans to their game.
It was a mixed week for away teams with 2 wins, 4 draws and 4 defeats yielding 10 points from a possible 30.
Thats it for this week’s matchday money article – any feedback would be greatly appreciated as we continue to refine the formula to get as accurate a read on matchday takings.