Celtic Looking to Invest Down Under

Celtic eye A-League Investment

Scottish Champions Celtic are interested in purchasing an Australian top flight club, with Brisbane Roar and Central Coast Mariners both mooted as possible targets. The move signals a change in business strategy for Celtic as they look to build their global presence by investing in Australia and gaining first-option on any bright young players to come out of the club they acquire.

Celtic are rumoured to be looking at business and investment opportunities in Australian football with Celtic representatives recently travelling to Australia to visit the Central Coast Mariner’s new training centre, a potential target should they make a move. Central Coast is also a former club of Celtic player Tom Rojic, who Celtic brought the player from in 2013, so there is an existing relationship that could provide the foundations for talks.

Central Coast Mariner’s coach confirmed the interest, he stated: “I haven’t personally spoken to anyone at Celtic, that’s been handled by Shaun Mielekamp (CEO) and Kathy Duncan (CFO).”

Celtic target Central Coast's recent league positions
Central Coast’s recent league positions

Central Coast are having a troubling period in the league finishing 8th twice and 10th in the 10 team league. This was after a good spell, finishing 3rd or higher in the 4 seasons prior to this recent dip. The recent dip may be good news for Celtic, making now a great time to buy the troubled team and there is potential if you look at their previous form. They are currently 5th this season as they look to put the last 3 seasons behind them.

The team has had success with high profile players, with former Crystal Palace Captain Miles Jedinak coming through the Central Coast ranks. Brighton Goalkeeper Matthew Ryan is another, as is Celtic’s Tom Rojic. Their most lucrative player was an unknown winger Roystyn Griffiths, who joined a Chinese team for around £1m. The last couple of years have seen little transfer activity for the team outside of Australia, with no monetary purchases or sales in the last year.

Another potential target is Brisbane Roar, whose future under their current ownership is under threat. The owners, Indonesian-Bakrie Group are dealing with financial difficulties, and the club was nearly wound down after threats by the Australian F.A. in 2015.

Celtic Target Brisbane Roar's League Position
Brisbane Roar’s recent league positions

Brisbane Roar have been doing well in recent years, winning the league in 2014 and finishing 3rd in the last two seasons. However this season has taken a turn for the worse in light of their recent financial difficulties, they languish 8th in the table and will hope to turn things around quickly. Such poor league form, combined with their already poor financial situation, make the team a good proposition to buy cheaply.

The team seems to have more talent coming through then Central Coast recently, with promising players moving to Europe in each of the last 4 seasons, bring in around £600k in profit. However their players have not had as much high-profile success in Europe as Central Coast. Tommy Oar, a left winger, played over a 100 games for Dutch side Utrecht and Micheal Theo had a spell at Burnley.

The interest in these clubs is in light of a potential new operating model in the A-League which is set to give clubs more autonomy in their dealings. However the deal failed to pass through Congress this week, meaning further uncertainty around the position of A-League clubs. FIFA are to work with the Australian FA to try and find a resolution, and may even end up taking over the operation of Australian football which could cause huge changes. Such news may delay formalisation of any bids for Australian clubs by Celtic and other interested European teams.

Celtic are in desperate need to grow commercially, with the Scottish Champions having exhausted all possible commercial streams in Scotland. Rangers are yet to provide any such competition to elevate Scottish football, meaning any increases in TV revenue are unlikely to be of any help if they wish to remain competitive in Europe, where their financial success comes from.he current TV deal, which has two years still to run, sees Scotland below the likes of to the Poland, Norway, Sweden and Denmark in terms of TV money.

A potential move to the Premier League was sought after, however the chances of that happening are remote.

Australian football is a relatively untapped market with Manchester City’s owners acquiring Melbourne City in 2014, helping to build their brand over in Australia to increase sponsorship deals and other commercial offerings. Australia are also 39th in the FIFA world ranking and will once again be at the World Cup in 2018, showing their ability on the pitch. Manchester City have already found success here, having sold Aaron Mooy to Huddersfield for £8.2m. City Group brought Melbourne City for around £12m, so this one transfer represents around a 75% return on their capital from that one transfer alone!

There is also huge potential to build brand exposure in the growing market. The A-League recently signed a TV rights deal with BT, representing a chance to increase viewership of Australian football, which will only be enhanced by a good World Cup showing.

Investment wise, increasing TV deals mean there is the potential to realise a share in any revenue growth which seems likely. The A-League agreed a deal with ESPN in Australia worth around £30-£35m a year until 2023, and although it is tiny in comparison to the Premier League, the size of investment required is also relatively smaller. There has been issues however surrounding the distribution of the TV revenue, with A-League clubs dissatisfied with the current arrangement. The TV rights have room to grow with it being dwarfed by the TV deals for Australian football (American football) and rugby.

Puma Pounce to Sign Manchester City

Manchester City Puma Deal

Manchester City have agreed a huge £50m a year deal to replace current kit supplier Nike with Puma. The new deal represents another commercial win for the Premier League leaders, dwarfing their current £20m-a-year deal with Nike agreed in 2012. The Nike deal expires at the end of the current season and Manchester City have moved quickly to exploit their growing global presence after a strong start to the season.

The deal represents a coup for Puma who continue their dominance of premier league kit deals, with Manchester City being the 6th club to don the Puma logo, with Arsenal being the other big team as well as Newcastle, Leicester, Burnley and Huddersfield. This means that next season, Puma will potentially spend more than £85m on sponsoring current premier league clubs, unless Arsenal decide to leave …

Kit Sponsor's Premier LeagueKit Sponsor's Premier League

Talking of Arsenal the deal will be of some annoyance, as their own Puma deal is at £20m significantly less. However there is substantial rumours of a deal set to be agreed with Adidas that will bring them in line with their title rivals. Liverpool and Tottenham will also want to renegotiate deals to avoid falling behind in commercial terms to their rivals.

The deal also means that the Premier league top 6 represent around 90% of the kit deal revenue brought into the league, further showcasing the gulf in spending power available. It makes sense for kit manufacturers such as Puma and Nike to invest in clubs like Manchester City due to their global nature and growing fan base, something smaller clubs cannot offer and as such, won’t bring in the kit sales that would make a larger investment profitable.

Kit sponsorship premier league

The deal shows the continued commercial awareness of Manchester City as they build on their early season success. Guardiola’s attractive brand of football is making the team great to watch and as such, attracts global brands to invest in them to build and maintain their own global presence.

It will be interesting to see where Nike go next, with only Chelsea and Tottenham being sponsored by them currently, they may look to Arsenal, Liverpool as potential sponsorship opportunities should they look to build their revenue to be in line with the deals of Manchester United, Chelsea and most recently, Manchester City.

Kit manufacturers in premier league

Financial Football News Round-Up Edition 3

Financial Football News Weekly Round-Up Edition 3

Here is your weekly financial football news round-up to keep you up to date with all things financial football! This is your round-up for the week commencing 27th November 2017, featuring the Champions League, Manchester City, the London Mayor and Celtic. Stay tuned for further analysis of these developments over the coming week.

Pay day for Eagles as Allardyce Flies North

Allardyce this week joined Merseyside strugglers Everton on 18-month contract. Everton have been lifted by the announcement, recording 2 wins since Big Sam was given the job to move up the table. Also lifted by the news was Crystal Palace owner Steve Parrish, who’s club will net £2m from the deal with Allardyce triggering a clause having moved to another club after his resignation in the summer, supposedly to retire.

Santander Banks Champions League Deal

Champions League Sponsor

The Santander Bank is to become an official sponsor of the UEFA Champions League from the 2018/19 season for 3 years, joining Heineken and Nissan as part of commercial sponsorship process currently ongoing for the next 3 seasons. This is a change in sporting direction for Santander, with the deal ending their 11 year association with Ferrari in F1 racing.

West Ham, There is a New Mayor in Town…

And we are not talking about Moysey! Sadiq Khan will from this week take control of the operation of the London Stadium in a bid to get a grip with the stadium’s finances. The London Stadium deal agreed with West Ham under the former Mayor Boris Johnson’s watch, looks set to cost taxpayers £24m in 2017-2018, with West Ham paying just £2.5m-a-year to rent the 60,000 seater stadium. More analysis to follow…

Thai Airways Fly to EFL

English Football League New Sponsor

The English Football League (EFL) have announced a season-long sponsorship deal with Thai Airways, giving the airline a large stadium presence for the EFL Play-off finals at Wembley, as well as the Carabao Cup final. No figures have yet to be announced as the EFL continue to build their presence overseas. More analysis to follow…

Celtic Looking to Invest Down Under

Celtic eye A-League Investment

Scottish Champions Celtic are interested in purchasing an Australian top flight club, with Brisbane Roar and Central Coast Mariners both mooted as possible targets. The move signals a change in business strategy for Celtic as they look to build their global presence by investing in Australia and gaining first-option on any bright young players to come out of the club they acquire. More analysis to follow…

Puma pounce to sign Manchester City

Manchester City Puma Deal

Manchester City have agreed a huge £50m a year deal to replace current kit supplier Nike with Puma. The new deal represents another commercial win for the Premier League leaders, dwarfing their current £20m-a-year deal with Nike agreed in 2012. The Nike deal expires at the end of the current season and Manchester City have moved quickly to exploit their growing global presence after a strong start to the season. Further Analysis to follow…

Financial Football News Round-Up Edition 2

Here is your weekly financial football news round-up to keep you up to date with all things financial football! This is your round-up for the week commencing 20th November 2017, featuring Manchester United, La Liga, and technology giants Facebook and Amazon. Stay tuned for further analysis of these developments over the coming week.

Manchester United Have a New Barista 

Manchester United New Sponsorship

Manchester United announced their first-ever coffee partner, coffee specialist Melitta on a multi-year contract. The German company will as part of the deal install over 200 coffee machines in the Old Trafford’s hospitality areas. The deal is the 54th commercial deal for arguably the biggest club in the world. More analysis to follow…

La Liga TV Rights Attract Amazon and Facebook

Facebook Amazon La Liga

Amazon and Facebook are set to shake-up the European football TV market with the intention to bid for La Liga TV rights. La Liga TV rights are up for grabs for the 2019 season onwards, representing a great opportunity for the technology giants to further penetrate the sporting industry. More analysis to follow…

It’s a No-Go Staveley… For Now

Amanda Staveley lead PCP Capital Partners have had an offer worth up to £300m rejected for Newcastle United by Mike Ashley. The deal relies on various performance based stipulations to reach that figure, which did not appeal to Mike Ashley. Mike Ashley has warmed to the idea of staggered payments if the overall price is right. More analysis to follow…

EFL Trophy and Chill

EFL Trophy Live Streaming

The Checktrade Trophy will be live streamed by the English Football League (EFL) on their own platform, iFollow. The trial will start with the streaming of matches up to the quarter-finals to the joy of EFL fans. Semi-Finals and the Final will be shown on Sky Sports. More analysis to follow…

ESPN Gets Singapore English Premier League Highlights

Singtel ESPN Premier League Highlights

ESPN have partnered with Singapore TV provider Singtel to show premier league highlights online. The partnership will allow ESPN to charge a subscription to Singapore football fans to see all the highlights from England, further enhancing the football following in Asia. More analysis to follow…

Premier League Players Get Richer and Richer

The average wage in the Premier League surpassed £50,000 for the first-time ever. The survey, conducted by Global Sports Salary Survey (GSSS), stated that the average yearly salary was a cool £2.64m, with Manchester United having the largest wage bill in England. More analysis to follow…

Arsenal and Money Transfers – A Match Made in Heaven ?

Arsenal WorldRemit Sponsorship Deal

Arsenal have agreed a sponsorship deal with leading innovative money transfer company, WorldRemit. The deal will provide WorldRemit with player access, Matchday LED sponsorship exposure across domestic games as well as social media access to reach out to all of Arsenal’s fans.

The money transfer partnership is the first deal of its kind in the premier league and may open this as commercial avenue for similar deals involving the sector.

WorldRemit transfer money using mobile accounts with a customer base of over 130 million, have the objective of simplifying small money transfers globally.

Vinai Venkatesham, Arsenal’s Chief Commercial Officer was delighted: “This is an exciting new partnership with WorldRemit who under their inspirational CEO are looking to transform the way people can transfer money to family and friends around the world.

WorldRemit CEO Ismail Ahmed is undoubtedly excited at the prospect, “We look forward to using the power of football to support and inspire young people to fulfil their potential and to the opportunities which we can create to together.”

No figures on the fee arrangement have been disclosed, however it is likely to be on the small side of sponsorship deals, adding to the vast number of smaller commercial deals teams like Arsenal seek to boost revenues.

Manchester City are Primed for Success

Amazon Prime Manchester City

Manchester have announced an agreement with Amazon to produce a multi-episode, behind-the-scenes documentary following the progress of the team over the season. It will be aired on Amazon Prime Video with the documentary to be aired in 2018. The deal will net Manchester City £10 million in revenue.

The multi-episode series will “follow the Club throughout the current campaign, offering fans an insight into the day-to-day workings at the City Football Academy and the lives of Pep Guardiola and his players.”

Manchester City CEO Ferran Soriano was undoubtedly delighted: “Amazon Prime Video is the perfect home for a ground-breaking project that will offer a unique and authentic inside view into Manchester City’s season like never before.

Amazon have entered into similar deals across varying sports including Tennis, American Football, Rugby and F1 as they look to break into the sporting industry, with the company due to stream 10 NFL games this season. This has already met opposition with Sky Sports voicing concerns over the rights of this deal clashing with their £4bn TV rights. There will be strict access regulations to appease Sky and BT over their rights.

Netflix are also venturing into the sporting space with TV deals signed with Juventus and Boca Juniors, which will follow a similar format to that of the Manchester City deal.

With the Premier League deal due for renewal in December it will be interesting to see if the likes of Netflix and Amazon bid for a share of the games to compete with the powerhouses Sky and BT. Manchester United Vice-Chairman Ed Woodward thinks so, saying “Absolutely, I think they will enter the mix.”

We here at Financial Football News will keep you updated on developments of these technology giants ventures into football and all other thing football and finance!

Financial Football News Round-Up Edition 1

Introducing your weekly financial football news round-up to keep you up to date with all things financial football! This is your round-up for the week commencing 13th November 2017, featuring Manchester City, Arsenal, the FA and Swansea. Stay tuned for further analysis of these developments over the coming week.

Manchester City are Primed for Success

Amazon Prime Manchester City

Manchester have announced an agreement with Amazon to produce a multi-episode, behind-the-scenes documentary following the progress of the team over the season. It will be aired on Amazon Prime video with the dates yet to be disclosed. The deal will net Manchester City £10 million in revenue. Read more here

Arsenal and Money Transfers – A Match Made in Heaven ?

Arsenal WorldRemit Sponsorship Deal

Arsenal have agreed a sponsorship deal with leading innovative money transfer company, WorldRemit. The deal will provide WorldRemit with player access, Matchday LED sponsorship exposure across domestic games as well as social media access to reach out to all of Arsenal’s fans. Read more here

Swansea are Taking the Liberty

Swansea have agreed to lease the Liberty Stadium from Swansea City’s Council for £300,000 a year. The deal will entitle Swansea to a share of any future commercial sponsorship deals with the stadium. As part of the deal, Swansea are committed to creating two 3G pitches in the city every 5 years. They will continue to share the stadium with the Rugby team Ospreys. Further analysis to follow…

Life’s Good for the F.A.

Football Association and LG Sponsorship Deal

The F.A. have terminated their sponsorship with Ladbrokes and replaced them with electronics giants LG. LG will kit out Wembley and ST George’s Park with state-of-the-art products to enhance the hospitality space. As part of the deal, LG will gain brand exposure with LED boards for all England Men’s games at Wembley as well as Emirates FA Cup games. The deal is worth a similar amount to the £4m a year deal signed last year with departing sponsors Ladbrokes. Further analysis to follow…

First Eleven – EFL Extend Deal with SkyBet

The English Football League (EFL) have signed a new 5-year sponsorship with SkyBet, running until the close of the 2023/24 season, taking their partnership to 11 years. The finances have not been disclosed, however Skybet announced it will be a 20% year on year increase from the 2019/20 season. Further analysis to follow…

Premiership TV Deal to get Bigger and Bigger

190 league games for next premiership TV rights deal

The Premier League have announced that the new TV deal for the 2019/20 season, due to be auctioned in December, will be for 190 games – half of all premier league games. The last deal, signed in 2015 for 2016 – 2019, was worth just over £5.1 billion, which was 70% increase on the previous deal. Sky and BT will compete, potentially among others for the TV rights. Further analysis to follow…

Manchester City are now fuelled by Gatorade

Man City Gatorade

Manchester City announced the signing of Gatorade as their official sports nutrition partner on a multi-year deal. The terms of the deal have not yet been disclosed, however Manchester City’s form this season will mean the deal will be fairly lucrative to the team.

Sam Erith, head of Manchester City’s Sport Science was commented on the deal: “We’re so excited about going into this partnership with Gatorade. The Gatorade Sports Science Institute can offer us a number of innovative ideas and concepts to help prepare our athletes better and help them recover quicker for games.”

The deal will involve Manchester City’s sports scientists working directly with Gatorade to optimise fitness and recovery of Manchester City players to ensure they are ready for the title race this seaon due to “Gatorade’s knowledge and commitment to sports nutrition through innovative scientific research speaks for itself”.

As part of deal, Gatorade will also recieve sponsorship areas within the Etihad Stadium as well as exclusive behind-the-scene videos and social media content that will give exposure to the PespiCo-owned brand among the Manchester City fans and travelling supporters.

Gatorade commented that “We look forward to a strong partnership with Manchester City by providing the team’s sports health and performance professionals with a variety of sports fuelling solutions to help maximise performance through customised sports science services.

It will be interesting to see whether similar deals occur elsewhere. Liverpool currently have a partnership with Science in Sport as of 2016. Clubs will have to balance the commercial success of a well-known brand with the quality of sports nutrition provided, with companies such as Gatorade not considered particularly healthy due to their sugar levels. However the drinks provided to athletes may differ to the general market.

This is still a relatively untapped market in football, with the majority of clubs yet to have a commercial sports nutrition partner. We here at Financial Football News will keep you up to date with any new sports nutrition deals and the finances behind them as and when they become available, stay tuned.

Financial Fair Play, Neymar and Accounting – How they can meet the rules

Transfers are a huge part of football clubs finances and compliance with Financial Fair Play (FFP). The way football transfers are accounted for aren’t a simple as taking profit/loss from a sale and adding/subtracting from the clubs profits. This article will take the world record Neymar transfer as an example and explain how this monumental deal can be within Financial Fair Play rules.

In the wonderful world of football accounting, players when purchased are capitalised such that their cost are spread over their ‘useful life’. A players useful life is essentially their contract length, so for a player on a 4 year contract, their transfer fee will be split over 4 seasons. The annual cost is known as the amortisation. For example, Neymar cost PSG £200m on a five-year contract so annual amortisation charge will be £40m, this will be included as an expense in the clubs financial statements. This costs does not include wages.

When the player is sold, the profit is not the transfer fee received less the transfer fee paid, it is instead the transfer fee received less the players remaining ‘value’. This value is the original transfer fee minus any amortisation to the date of sale. So, using the Neymar example again, in two years Neymar ‘value’ will be the £200m transfer fee minus two years of amortisation costs (£40m x2), £80m. This leaves Neymar with a value of £120m in two years.

So if Neymar is sold at this point for £150m, many would wrongly assume a loss of £50m when in fact, the club has made a ‘profit’ of £30m in their accounts. This amount will be added as income in their financial statements. They will also be saving costs on amortisation of £40m for each of the remaining 3 years and his wages.

This explains why the Neymar deal may be financially viable. PSG can sell players and record a ‘profit’ while also saving on their amortisation costs in the future. Lets look at their player sales.

Aurier

Aurier was signed for £9m on a four-year contract from Toulouse in July 2015. This leads to a yearly amortisation costs of only £2.25m a year. He was then sold to Tottenham for £22.5m in August 2017, just over two years worth of amortisation (we will stick to two years for mathematical simplicity). Two years of amortisation is then £4.5m (£2.25m x2) leaving him with a value of £4.5m. PSG therefore record a profit of £18m on this sale in their accounts, nearly half of Neymar’s amortisation costs, plus amortisation savings of £2.25m for each of the next two years and also saved wage costs.

Matuidi

Matuidi was signed for £7.2m on a three-year contract from Saint-Ettiene in July 2011. Since he stayed for six years, he obviously signed a few new contracts. This changes the treatment as his ‘value’ remains at the time of the new contract is then amortised over the new contract length. However due to this amount being negligible, for simplicity we will assume his contract has been fully amortised leaving him with a value of nil. PSG sold Matuidi for £18m, realising a profit on the full amount while also saving on his wages.

Jean-Kevin Augustin

A relatively unknown player, Augustin, 20, was an up and coming PSG youth player, signed as a boy in 2009 at the age of 12. He was signed by the ambitious German outfit RB Leipzig this summer for £14.4m. As he came through their youth system at negligible cost, he has a nil value and the full transfer fee is recognisable as a ‘profit’ in their accounts, another incentive to invest in youth.

Overall

Neymar and Financial Fair Play
Neymar & Financial Fair Play – The Numbers

From these 3 sales, PSG have recognised profits of £50.4m, more than covering the amortisation costs of Neymar, leaving room to help afford his lucrative wages. This does not include the saved wage costs of the players and Aurier’s amortisation costs.

This is obviously unsustainable to expect to sell 3 good players a season and not spend elsewhere also, however the quality of Neymar should help the club improve performance in the Champions League to increase prize money, while his star power will lead to increased commercial success through sponsorships, merchandising and TV earnings. Which has already been seen with the added interest in PSG this season and even at one point running out of Neymar shirts in their club store.

Financial Fair Play Series – Play By The Rules

Financial Fair Play Series

Since its announcement in September 2009, Financial Fair Play has divided opinion. The ever polarising Platini remarked “Fifty per cent of clubs are losing money and this is an increasing trend. We needed to stop this downward spiral. They have spent more than they have earned in the past and haven’t paid their debts. We don’t want to kill or hurt the clubs; on the contrary, we want to help them in the market. The teams who play in our tournaments have unanimously agreed to our principles…living within your means is the basis of accounting but it hasn’t been the basis of football for years now”. Financial Fair Play was aiming to change this.

Promoting sustainable spending was the aim, with excessive spending a thing of the past, this was the message Platini was sending. Fast forward to 2017 and PSG have spent around 200m on Neymar and effectively spent (when the loan becomes permanent) £160m on a break-out teenager with 1 year of first team football.

This series will explore what exactly Financial Fair Play aims to achieve, its rules and how they have been enacted and bypassed to date. We will first look into the rules to gain a better understanding into UEFA’s thinking behind this regime.

Financial Fair Play Objectives
Financial Fair Play Objectives

Financial Fair Play rules are fairly broad, the main financial requirement is the break even requirement. This is a requirement to limit losses incurred by clubs, it is based on a clubs income and expenses, with the aim of encouraging sustainable spending such that clubs ‘break-even’ and don’t over extend themselves.

All clubs in UEFA competition must comply with the rules, which are based over a rolling three-year period (e.g for 2017 it will be based on the 14/15, 15/16 and 16/17 seasons).

The break-even requirement is that relevant expenses must not exceed relevant income by more than EUR 5m over the rolling three-year period. This loss can be increased to EUR 30m if the excess (EUR 25m) is contributed by a related party.

Club must also avoid having overdue payments to other clubs for transfers, employees and Government.

As an example if the Break even results 14/15 was +10m, 15/16 was +5m and 16/17 was -20m the club would still be within the requirements as the net result would be -5m. The result could be anywhere up to -45m if and only if the extra above the -5m was covered by contributions from related parties.

Below is a breakdown of what is included in ‘relevant income’ and ‘relevant expenses’, which from now on we will just call income and expenses respectively:

Financial Fair Play relevant income and expenses
Financial Fair Play relevant income and expenses

The main technical area around this is profit on disposal of players, this is a bit more complex than just taking taking the difference between transfer fee paid and transfer received.

Players are (rightfully so) treated as assets for football clubs, they are therefore assumed to depreciate over the time they are at the football club (Not always true, look at Zlatlan!). The profit is then the transfer fee received minus the depreciated value of the player.

For more details on the technical side of this, check out this post explaining player disposals here.

This is an area that can be very useful in complying with Financial Fair Play. Players can sometimes be sold who have a low book value can be sold for a large fee due to their ability, making a large ‘profit’ on that player and potentially saving the company from breaking (pardon the pun) the break-even requirements.

Another area that causes controversy for Financial Fair Play is related party transactions. An obvious deceitful way to pass Financial Fair Play is to use a company that the mega-rich club owner owns and plug money into the club through a ‘sponsorship’ which will increase income and meet break-even requirements.

In an effort to stop that, UEFA have stated that related party transactions must be at their fair value, such that if they were not related the payment would be the same. This is difficult to prove however as what exactly is fair? Often comparisons will be made with other similar deals, however this is not always available and fair value is open to debate so as of now is still a grey area for Financial Fair Play.

The same scenario may play out with expenses, where the related party charges the club a lower fee than otherwise would be ‘fair’ for instance stadium maintenance costs or other services.

Expenditure on youth development, community development and women’s football are all taken off the expense figure to encourage spending in these areas. Youth development will aid sustainable growth for clubs and help bring through more youth players with more of a focus on homegrown talent. Community development will help keep clubs in touch with their local community and fans which is harder than ever with the growing money in the game. A focus on women’s football is essential to building the game to higher level and encouraging girls to take up the sport.

Clubs may also be proactive and choose to voluntarily sign up to Financial Fair Play and break-even requirements. You may wonder why clubs would risk the extra burden of these rules, clubs with aspirations to qualify for UEFA competition may want to be proactive in meeting the requirements to avoid a shock once qualifies. Clubs may also want to self-impose financial discipline in order to achieve sustainability.

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