Comments on: Sunderland AFC’s 2018 Finances – Back to Back https://financialfootballnews.com/sunderland-fcs-2018-finances/ Your new home for Financial Football News Tue, 14 May 2019 14:49:27 +0000 hourly 1 https://wordpress.org/?v=5.2 By: Philip Arlington https://financialfootballnews.com/sunderland-fcs-2018-finances/#comment-15 Tue, 14 May 2019 14:49:27 +0000 https://financialfootballnews.com/?p=2036#comment-15 Sunderland is the last kind of club a sensible person would invest in as fan expectations and the actual resources of club, best reflected by the feeble £9 million of matchday income even in the Premiership, are completely detached from one another. A smaller club would need no more investment to have the same chance of making the top flight and its fans will be happy simply to get promoted and won’t start hating the owner at the first wobble in form on the basis of expectations which have nothing to do with the realities of 21st century football.

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